TrimSpa found itself being investigated by the FTC after its popular advertising campaign claimed that the late Anna Nicole Smith had lost 69 pounds after using TrimSpa’s signature product, TrimSpa X32. During its investigation, the FTC found that the ads didn’t explain that Anna Nicole was paid and more importantly, the TrimSpa claims were not backed up by any scientific research.

The FTC ultimately brought a case against TrimSpa and it was announced in January of 2007 that TrimSpa settled with the FTC for $1.5 million. In addition, TrimSpa was banned from making any further claims about the "health benefits, performance, efficacy, safety or side effects" of Trimspa’s supposed miracle ingredient, hoodia gordonii, unless it came up with some evidence.

Although hoodia is extremely popular today, very few people actually know much about it. As a result, there are many companies out there who are taking advantage of this and are marketing hoodia gordonii as some kind of miracle weight loss pill. Despite all the hype, all hoodia gordonii does is suppress appetite. It does not burn fat, increase metabolism, or "magically" melt the fat away.

All these claims being thrown around have really got the FTC’s attention, as shown by the TrimSpa case. The TrimSpa case is sure to be just the beginning of more cases to come. The hoodia industry is in complete disarray right now. Most companies are exaggerating what hoodia gordonii can do. Certainly, TrimSpa is not the only one. Even more disturbing than all these exaggerated claims is the authenticity of the hoodia diet pills that are sold today.

A consumer advocacy group did a study in 2006 where 17 of the most popular hoodia brands were tested for authenticity. Only six brands were shown to have authentic hoodia gordonii! That’s a shocking statistic when you consider the failure rate was slightly higher than 60%.

So just what does all this mean to the hoodia weight loss industry?

It means there could be a dramatic change in the landscape of the hoodia industry if the TrimSpa case is any indication. Currently, almost every company that sells and markets hoodia diet pills exaggerates to some extent what hoodia gordonii can actually do. Furthermore, the majority of the hoodia diet pills on the market today contain very little, if any, hoodia gordonii.

The crackdown by the FTC on such prominent companies as TrimSpa is good news for the consumer. With future cases that are certain to be brought about by the FTC, companies will have no choice but to straighten up their act or face stiff fines or possibly be forced to quit selling their hoodia products all together.

The only companies left standing will be those who are honest about what hoodia gordonii can do and who sell authentic hoodia gordonii. We may be surprised to find only a few left standing given the current state of the hoodia weight loss industry!

Want to know which company is certain to avoid any FTC scrutiny? Find out which company is one of the few honest companies in the hoodia weight loss industry by visiting http://hoodiaandweightloss.com

By Travis Van Slooten
Published: 3/5/2007

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I would like to use this space, to explain the use of Hoodia Gordonii. I am selling the stuff on http://hoodia-diet-shop.co.uk/ and I would like to pass on my experiences and bring some light into the whole materia.

The feedback I get from the clients is absolutely positive, but if you look on the internet and in the press, you find many reports and articles about rip off and scam. Why is there such a discrepancy between the satisfied users and the rest?

In my opinion, there are different reasons for it: at http://hoodia-diet-shop.co.uk/, we are selling absolutely 100 % pure Hoodia Gordonii. Only pure Hoodia guarantees the desired effect and I think that not every offer on the internet is Pure Hoodia. So, many of the scams and rip-off-reports might have to do something with pure or not pure.

Pure Hoodia Gordonii contains a molecule, called P57. This molecule fools your brain into believing that you are already full, although you have eaten only little or nothing. Obviously this leads to a lower calory intake and consequently, to weight loss. Now, ONLY pure Hoodia Gordonii contains this molecule and therefore, it is mandatory to use only PURE Hoodia, because the molecule is the important ingredient. A capsule with 1000 milligrams, containing 750 mg of rice powder and only 250 mg of dried Hoodia naturally has less P57 than a 450 mg Pure dried Hoodia capsule.

Therefore, if you want to buy and use Hoodia Gordonii, please make sure that you buy PURE Hoodia Gordonii. Respectable companies will show a certificate of an independent labaratory, such as: http://www.hoodia-diet-shop.co.uk/uploads/pdf/hoodia_analyse.pdf
The second reason for unsatisfied clients is very simple: people are not following rules! To get the full benefits out of Hoodia Gordonii, you have to take it in a certain way. The rule, clearly marked on the bottle, says: take Hoodia Gordonii about one hour before every meal and drink a big glass of water. Quite simple, one should think!

Well, one couldnt be more wrong. WITH the meal – AFTER the meal – in the morning – without water – only before dinner, but not before lunch – only before lunch, but not before dinner – before going to bed, are just some ways of consuming Hoodia Gordonii, which I encountered, when i spoke to unhappy customers.

Hoodia Gordonii is a very simple way, to lose weight and you need, contrary to many other diets, just a little bit of self-discipline and self-control. Take 1 or 2 capsules of Pure Hoodia Gordonii about one hour before every main meal and drink a large glass of water with it – thats the simple rule one has to follow. One does not follow this – Hoodia does not work!

The third reason for "not working Hoodia" is that people are not listening to their body. Eating is necessary, to give the body back the energy which he uses up during the day. Very similar to a motor, who needs gasoline, the human body needs calories. To get this calories, we have to eat. The body tells us, when he needs calories, by letting us "get hungry". This is the sign to take in calories and the body again tells us, when it is enough, by not being hungry anymore.

Now, Hoodia Gordonii works, as explained, by fooling the brain into "being full". That means, the body does not send the signal "hungry, need calories". And this means STOP EATING!!!!! Exactly here is where the problem starts. Nowadays we do not know the real feeling of hunger anymore, because in our civilization, food is always available and in most cases, we eat because "it is time", not because we are incredibly hungry. But it is mandatory for a successful Hoodia Gordonii diet that one starts listening to this feeling again. "Hungry" – you eat, "not hungry" you stop at once!!!

All calories which you consume when you are not hungry, will be stored by the body – as fat! This is the reserve for "hard times". Logically, if you do not eat when you are not hungry, the body has nothing to store and your weight stays the same. If you use Hoodia Gordonii in the right way, your brain will send the signal "not hungry" already when actually your body would need some more calories. But you stopped eating, so the body has to take the needed calories from the "storage", which means, the body starts using the fat. And thats how you lose weight!

So, the moment you are feeling full, stop the intake of food! Do not "just finish the plate", do not "just have a tiny dessert", do not "just try this cake". NOT HUNGRY – DO NOT EAT! Thats actually how simple and logical it is.

In conclusion, I would like to say that Hoodia Gordonii is an easy and effective way of dieting. Weight loss with Hoodia is dead simple, if one just follows these three simple rules:

1. Only use PURE Hoodia Gordonii! Check the certificates http://www.hoodia-diet-shop.co.uk/uploads/pdf/hoodia_analyse.pdf
2. Take Hoodia Gordonii up to one hour BEFORE every meal and drink a large glass of water. The capsule has to dissolve.
3. "Not Hungry – Not Eating"! Listen to your body! You are not feeling hungry – do not eat!!!

By robert schuster Published: 1/19/2007

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Anyone who has considered hoodia diet pills and has done any research on them has read about the importance of looking for a CITES certificate to identify authentic hoodia gordonii. I often wonder if people even understand what the certificate is and why it so important to look for one. If you have a basic understanding of what a CITES certificate is and what its role is within the hoodia trade, you’ll know why looking for one is so important when trying to find authentic hoodia gordonii.

The hoodia gordonii plant is a protected species due to its limited supply and high demand. It is only found in South Africa and until recent years, was only grown wild. Due to the increasing popularity for hoodia gordonii, farming began in an attempt to keep up with skyrocketing demand. In order to protect the hoodia plant and the industry as a whole, including the San people who have a vested interest in their native crop, the South African government implemented controls, licenses, and regulations for the harvesting and exportation of hoodia gordonii.

CITES certificates are one of the basic controls put in place to protect the endangered hoodia plant. There are other documents that are required as well, but for the purposes of this article I’ll only address the CITES certificate. CITES refers to the Convention on International Trade in Endangered Species of Wild Fauna and Flora and is an international agreement between governments. Their goal is to ensure that international trade does not threaten the survival of endangered species.

In order for a company to legally export hoodia gordonii from South Africa, an export permit from CITES must be obtained. Every shipment exported from South Africa must be accompanied by a CITES permit. These permits expire in six months, but the expiration period only pertains to the actual shipment of hoodia gordonii out of South Africa. In other words, a supplier has six months from the time they are issued a CITES permit to actually ship the hoodia gordonii out of South Africa. If they don’t and the shipment of hoodia sits in the port, the supplier must reapply for a new permit.

This is important to understand because there is some confusion in the hoodia industry about the dates shown on CITES permits. People are led to believe that CITES permits must be "current" in order to be valid, otherwise they don’t mean anything. They mistakenly believe that if the CITES certificate is older than six months the company must be lying or must be trying to pull a fast one on the consumer. In some instances an "old" CITES certificate may be just that, but it is not necessarily the rule.

Suppose a supplier exports several thousand kilograms of hoodia on one permit, and that inventory of hoodia gordonii doesn’t actually sell out for eight or nine months. The original CITES permit, along with the original issue date shown on the permit, will always be attached to that inventory. Even though the date on the CITES permit will be older than six months, that CITES permit is still valid and still provides proof that the hoodia gordonii used is authentic. Keep that in mind as you are looking at CITES certificates from companies you are considering buying from. An older date doesn’t necessarily mean the CITES permit is invalid and the hoodia gordonii used isn’t real.

Another point to keep in mind is that the company or supplier shown on a CITES certificate doesn’t always match the name of the company selling the actual end product. For example, you may be interested in buying a hoodia supplement from "Helen’s Health Company" so you go to their website and you view their CITES certificate. Everything checks out except you notice the supplier shown on the permit is a company called, "Supplier Incorporated." Shouldn’t the company listed on the permit be Helen’s Health Company? Not always.

There are only a few suppliers who are issued CITES permits. Supplement companies then buy their hoodia gordonii from these few suppliers. In the example above, Supplier Incorporated is listed on the permit so that means they were the actual supplier that exported the hoodia gorodnii. Helen’s Health Company is displaying a CITES certificate issued to Supplier Incorporated so that means Helen’s Health purchased the hoodia gordonii they use in their products from Supplier Incorporated.

Finally, just because a CITES certificate is displayed on a website doesn’t mean the company uses as much authentic hoodia gordonii as they claim. Hoodia products are classified as supplements so they are not regulated. As a result, companies can make claims that aren’t necessarily true. For example, you may be interested in a hoodia diet pill that contains 500mg of hoodia gordonii per capsule. You go to the company’s website and sure enough, they display a CITES permit so you immediately think the product is authentic.

That is not always true. Keep in mind that the only thing a CITES permit proves is that a supplier was given the right to export "X amount" of hoodia gordonii from South Africa. Once the supply is exported, the supplier and any company purchasing hoodia from the supplier can do what they want with the hoodia gordonii. A company may claim they are selling a hoodia diet pill that contains 500mg of authentic hoodia gordonii, and while they may have a CITES certificate for the supply they purchased, they may not use a full 500mg in each capsule! They may only use 250mg or 150mg or whatever may be the case.

Now that you have a better understanding of what the CITES certificate is and what its role is, you know why looking for one is important when trying to find authentic hoodia gordonii diet pills and products.

Did you know that CITES certificates are just one of thirteen things to look for when you buy hoodia? Get the full list from http://hoodiaandweightloss.com

By Travis Van Slooten
Published: 4/4/2007

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